Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is the CRM solution for managing marketing actions and improving results. Create seamless customer experiences and increase the demand for your products and services.

dynamics 365 marketing screen

What is Dynamics 365 Marketing?

Dynamics 365 Marketing is a marketing automation solution that provides companies with a 360-degree view of customer interactions. This platform allows for the personalization of customer experiences and helps align sales and marketing operations with common information to close more deals, keeping business processes always connected. Specifically, some benefits of this loyalty and marketing automation tool are:

  • Unifying customer data to obtain actionable personalized insights
  • Orchestrating customer journeys across multiple channels
  • Aligning sales and marketing with the same tools and processes to manage leads
  • Making better decisions with AI-based insights
  • Scaling operations with a secure, reliable, and compliant solution

Why should you use Dynamics 365 Marketing in your company?

Pantalla test A/B customer journey

Reach out to more potential customers

Attracting leads

Executing multichannel campaigns through marketing automation functionalities that allow you to do email marketing, landing pages (web landing pages), events, telemarketing, SMS integration, and integrations with LinkedIn and other personalized channels.

Marketing automation to create campaign assets

Leverage design tools, configurable templates, and reusable content blocks. Integrate your resources with third-party content management systems through Microsoft Power Automate.

Customer Journey personalisation and business-tailored marketing

Microsoft Dynamics 365 Marketing will allow you to personalize the Customer Journey based on your customers’ preferences and previous interactions. Create specific content for your target audience and reuse content from shared campaigns.

Align sales and marketing

Single view of leads and account control

Use Microsoft Dynamics 365 Marketing to unify contact data, potential and existing customers. Personalize content and activities to be performed, and identify, manage, and close key accounts.

Lead tracking and prioritisation

Properly track potential customers at each touchpoint based on lead scoring models and sales readiness levels.

Increased marketing and sales productivity

Use marketing automation features, including pre-built workflows, to automatically deliver promising leads and drive follow-ups. Use familiar Office 365 tools and shared calendars to increase visibility and collaboration among teams on campaigns and potential clients.

Pantalla vista completa de los datos de un cliente
Paneles KPIs en tiempo real para controlar objetivos de la empresa

Make decisions based on real data

Marketing ROI

Become more efficient and improve marketing ROI by using pre-designed marketing dashboards or creating your own in Microsoft Dynamics 365 Marketing.

Unified data in Dynamics 365

Synchronize and share data from all Dynamics 365 applications so that your decisions are based on data provided by a single reliable source.

Personalise experiences and get a holistic view of the customer

Conduct A/B email testing to see what works best and perform smart scheduling. Target the right audience and focus on priority leads by leveraging data obtained from Dynamics 365 Customer Insights.

A flexible and automated platform

Solution adaptable to your needs

Use tools like no-code visual editors that simplify the creation and deployment processes for web and mobile applications.

Enhanced marketing campaigns

Leverage the segmentation and customer journey APIs of Dynamics 365 Marketing to inform target segments and enhance the development of marketing campaigns.

Compliance with privacy and consent requirements

Scale your operation worldwide with a secure global data center infrastructure and promote marketing activities based on consumer consent.

Notificaciones push campaña de marketing
Pantalla de trabajo de Copilot para Dynamics 365 Customer Insights - Journeys

Artificial intelligence, your new ally

Empower marketing campaigns

Elevate your email marketing actions with content suggestions proposed by Microsoft’s AI assistant, Copilot.

Customer personalisation

Generate new ideas for emails and campaigns for clients thanks to the natural language model used by Copilot for Dynamics 365 Customer Insights.

Be data-driven

Analyze and interact with data to validate and uncover insights with the goal of creating unique and personalized marketing campaigns for each client, taking into account their individual characteristics.

Why trust in Dynamics Marketing technology?

Microsoft logo

Adaptable access

Access marketing information from anywhere, at any time. Dynamics 365 Marketing allows you to keep data updated in real-time, ensuring agile and accurate decision-making.

100% integration

Connect natively with other Microsoft or third-party solutions to get a complete and unified view of marketing activities. Make informed decisions by having a comprehensive view of your campaigns and results, allowing you to optimize your marketing strategy and improve return on investment.

Cloud deployment

Take advantage of the cloud by eliminating the need for costly infrastructures and complicated migrations. Stay always updated with the latest software version and discover how AI can enhance the effectiveness of your campaigns and reach your target audience more precisely.

Functionalities of Microsoft Dynamics 365 Marketing

Dynamics 365 Marketing offers automation capabilities that allow you to create and execute marketing campaigns efficiently. Additionally, it is possible to design automated workflows for tasks such as sending emails, managing social media campaigns, generating leads, and much more.

With this platform, you can manage marketing campaigns across different channels, such as email, social media, websites, and events. You can create specific audience segments, personalize messages, and track the performance of each channel to optimize your marketing efforts.

The solution provides analytics and tracking tools that allow you to measure the performance of your campaigns and evaluate their impact on your business objectives. You can track key metrics such as email open rates, clicks, conversions, and ROI (return on investment) to get a clear view of the success of your marketing initiatives.

Microsoft Dynamics 365 Marketing includes features for planning, promoting, and executing events. You can manage invitations, attendee registration, participant tracking, and generate detailed reports on the performance of your events. You can also integrate event tracking with other marketing functionalities for a more comprehensive view of the impact of your activities.

With D365 Marketing, you can personalize the customer experience at every stage of the lifecycle and use customer data and behavior to send personalized and relevant messages, helping you build stronger relationships. Additionally, the solution allows you to easily create and manage personalized web content and landing page experiences to increase conversions.

Microsoft
Empowering consulting

We are a Microsoft Dynamics 365 Marketing partner.

ARBENTIA is an international business consulting and information technology company, and a Microsoft partner, expert in Microsoft Dynamics 365 technologies. Thanks to innovation and our knowledge of Microsoft’s marketing automation tool, we help companies boost their campaigns and achieve their business objectives.

  • We develop projects at both national and international levels
  • We are a certified Microsoft partner and hold the Microsoft Solutions Partner designation in Business Applications, demonstrating our expertise and excellence in the area of Microsoft business applications
  • We have a team of over 200 people passionate about technology
  • We have more than 20 years of experience in business consulting
  • We specialize in improving and delivering personalized customer experiences
  • Our organization is built around each company and its needs

How we implement the Microsoft Marketing tool in your business

We guarantee the success of your project in 4 phases:

1. Analysis and personalised consultancy

We start with a detailed analysis of each client’s specific marketing needs and objectives to identify current workflows, challenges, and opportunities for improvement.

2. Design and configuration

We configure the solution to optimize marketing processes, including campaign management, audience segmentation, marketing automation, and results analysis. Additionally, we customize the platform according to the client’s specific needs, ensuring an implementation that perfectly fits their business.

3. Implementation and start up

We implement Dynamics 365 Marketing in a planned and structured manner, manage data migration from previous systems to the new environment, and conduct thorough testing to ensure the solution functions optimally and meets the client’s requirements before going live.

4. Training and ongoing support

We provide personalized training to end users on how to effectively use the tool, offer continuous support, and monitor system performance with the goal of optimizing the use of Dynamics 365 Marketing and maximizing return on investment.

Microsoft Dynamics 365 Marketing Pricing

Companies without other Dynamics 365 applications

From 1404,10€user/month

Businesses with a Dynamics 365 application that meets the necessary requirements

From 702€user/month

*Contact us for detailed pricing information

Frequently asked questions about Dynamics 365 Marketing

It integrates seamlessly with other tools in the Microsoft universe such as Sales or Marketing. This integration allows for smooth collaboration between sales, marketing, and customer service teams.

Dynamics 365 Marketing allows you to generate leads through customized web forms, landing pages, and email campaigns. You can then manage and track the generated leads, qualify them, and transfer them to sales teams for follow-up.

Yes, it offers analytics and reporting tools that allow you to measure the performance of marketing campaigns. You can track key metrics such as open rates, clicks, conversions, and ROI, as well as gain detailed insights into the impact of your marketing activities.

Yes, it is possible to personalize messages in D365 Marketing using customer data and behavior. You can segment your audience, create specific messages for each segment, and deliver them through various channels such as email, social media, and websites.

Microsoft offers technical support for this business application through its online help center, detailed documentation, user community, and phone or chat support options. You can also access learning resources such as tutorials and online courses.

Find out more about Microsoft Dynamics 365 Marketing

Do you need more advice or information because you are considering implementing this CRM software for marketing management in your company? Contact us, Dynamics 365 Marketing partners, and request a free demo. Get answers to all your questions. Discover Microsoft’s marketing automation tool and turn opportunities into business relationships!

differents screen of dynamics 365 marketing